How entertaining should science journalism really be?

Cataloging . . .

scienceandthensome

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I only recently came across the term ‘infotainment’. As an amalgamation of ‘information’ and ‘entertainment’, the term describes a style of writing that is both informative and amusing. The article in which I discovered this was based upon the suggestion that “Too much contemporary science writing falls under the category of ‘infotainment’”.

As a science journalist, I can imagine that one of the trickiest tasks is getting the balance of information and entertainment right. Too much information and you’re squashing your potential audience into those who care enough about the subject to read more than two lines; too much entertainment and the punch-lines become more interesting than the subject line. I think it’s easy to look at a journalistic piece and comment on whether the writer has included enough results or references or researchers quotes. And of course all these factors make up the foundation of the piece, whereas it’s…

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